Rick Ross is a workhorse. "On the clock" is an understatement for this guy. In addition to the television appearances and radio spots, the man is knocking out magazine interviews like you wouldn't believe. But media storm is not without it's price. Repetition is a bitch. Everyone wants to know what's up with 50 and everyone wants to hear about the C.O. (Be honest. That's probably one of the reasons why you clicked on the link.) So after answering the same questions by, I don't know, the 100th time, it starts to get to you. And, unfortunately, the toll has put limitations on this interview. No 50 Cent questiions, no C.O questions, and because of the said media blitz, a strict time limit is in place, says the publicist. With this being such a major interview, to say I was a little dejected by the news doesn't hold enough weight. But when you're just getting your feet wet on a certain level, you play by the rules until you get to the position that allows you to make your own. So to all the readers who are looking for another entry into the on-going saga of 50 vs. Ross or expecting a longer read, consider this limited convo as me paying my dues. - Ron Moon 　

How's the single "Magnificent" looking for you?

Rick Ross: Aw, man! It's just finna hit Top 10. The record's gettin' a lot of love. I couldn't ask for more. You know the album is critically acclaimed, so I'm just waiting for April 21, so the people can decide.

I know that you want to outdo yourself in album sales, but with sales being low for everybody, do you think you can still achieve that?

Yeah, yeah, yeah. You know that ain't even a focus. That ain't nothin' for me to even worry about. [Laughs] It's funny you ask, but you know it's all good...Yeah, man, it's just, you know, when you feel 'em giving it to you like this, you know the album's gonna be successful. Other than that, I'm just makin' sure the people know it's out there. I'm lettin' the streets know where it's at. You know the streets gon' support me.

Right. No doubt. So how are things looking in Florida, because we haven't heard too much from Florida as a whole like we used to? What's going on?

...I feel Florida's doing good, man. I think y'all heard Plies, right?

Yeah, no doubt about Plies. But it seemed like it was a bigger movement-- Let me get to a more direct question: Is the unity in Florida still there, in your opinion?

...I mean, most definitely. I feel everybody supporting each other. And everybody [is] also doing their own thing. But I think you see Flo Rida. You see Brisco. You had seen the Cartel. You see [DJ] Khalid. He did his "We The Best." I think it's a lot of good things that's happening.

I also know that you have Maybach Music going on, right?

Yeah, that's what I mean by "expanding". I see a lot of things going on. And it's a lot of new artists that's on the come-up. So, you know, Miami [is] grindin'.

You've always called yourself a boss, but now with you having Maybach Music, how does it feel?

Aw, man! It feels good to really profit just as much or more than anybody off your talent and hard work, you understand? And more importantly, just to be in a position and get your homies finally on and be an executive and call some shots and make some moves, instead of selling dreams.

I understand that you left Slip N' Slide, but do you still maintain a relationship with them?

Yeah, most definitely. It ain't no beef. It's the homies. It's all about growth. You know, people be quick to assume it's something [going on], but, you know, it's funny to me. I just want to get the most money as possible. I want to cut everybody out.

So, for the record, there's no beef?

Naaaaw!

[Laughs]

It's only business, bro.

I understand that. I just had to get that clear for the public.

If you take business personal, you don't understand business.

Deeper Than Rap, available in stores April 21.